Senior Advisor / Architect. Founder, The Thirty Advisors.
Extraordinary lives in the unreasonable. Be unreasonable.
Trusted by founders, leadership teams, and multigenerational families building enterprises that endure.
YOU BUILT
SOMETHING SIGNIFICANT.
SOMETHING SIGNIFICANT.
NOW THE STAKES ARE DIFFERENT.
The enterprise is growing. The family is evolving. The next generation is watching. And the decisions you face now are not the same ones that got you here.
Your board handles governance. Your attorney handles structure. Your banker handles capital. Your accountant handles compliance.
None of them are equipped to sit across from your leadership team and ask why decisions made on Monday get undone by Thursday. None of them will tell you that your COO is afraid of you. None of them will sit with your family and surface the conversation nobody wants to start. None of them will empower you to scale at an unreasonable rate.
That is the work I do.
I work in the space between all the other advisors. The human architecture, they business systems, the mindset shift that makes or breaks whether their work holds. Get this stuff wrong, and the best legal structure in the world does not matter.
I operate under mandate, not retainer. My success is tied to yours. I often take equity positions in the companies I advise because I believe in what we are building together. And I will ask harder questions than anyone else will, because that is what the relationship requires.
AS A STRATEGIC ADVISOR AND COACH,
Working with Kris has been a game-changer, not just for me but for my whole company. It’s not every day you get advice that ends up being worth $50M, but that’s exactly what happened with Kris. Beyond the big financial wins, Kris has a knack for suiding you through the milty-gritty of running a tech company. Like when we were hiring our Director of Sales-his idea…
CEO Exodus Movement
While my own personal and professional journey has largely been centered on continuous growth and improvement, the value and impact of coaching is an undeniable responsibility for yourself and those you lead. Having engaged with Kris Kluver, he has been a strong and effective advisor as our company moves to manage change, foster a culture of accountability and high performance, and sustain momentum during a high growth environment more effectively.
CEO, JAVARA
Kris is engaging and thoughtful, and his guidance sparked a way of interacting that has helped our organization become more productive. We’ve undergone considerable growth, and Kris has established a structure that is helping us scale up sustainably by instilling accountability. We reassessed our values, created new 1-, 3-, and 10-year plans, and have enhanced our marketing strategy. Kris has helped us become a more finely-tuned group with clear priorities and objectives.
Owner, Meridian Clinical Research
As a successful leader with more than 30 years of experience running $1B class efforts, I was skeptical that Kris could offer additional tools and approaches that I was not already aware of. Thankfully, I was proven wrong as his approaches for setting up an organization and creating a successful accountability structure have re-energized me and been a key part of my leadership success.
As I take on new challenges, I will definitely be looking to partner with Kris and his team as I am now an evangelist of his approach.
Senior Director, Space and Mission System, BAE System, Inc
Kris has been a phenomenal facilitator, and we have zero intention to try and do this on our own; I believe it’s imperative to have a 3rd party pushing us all – me included. We run into a number of shops that say they are “doing Traction”, but they are really bastardizing the process by doing such things as adding yellow to their scorecards or not running true 110 meetings.
Process only works when it is followed – we are diligent about following the Traction process and
it works!
President and CEO, Tigerpaw
Kris was helpful in navigating our leadership team through our exploration and orientation to EOS and then walked us through the implementation process. He helped us tackle challenging issues, improve candor among team members, and adapt to the EOS model.
President & CEO,
University of Nebraska Foundation
Kris Kluver is a fifth-generation family business member, senior strategic advisor, enterprise architect, and the Founder of The Thirty Advisors.
Over 35+ years, he has guided hundreds of founders, CEOs, and multigenerational families through the highest-stakes transitions in business and life. He has taken four entrepreneurial companies to nearly $1 billion in market capitalization, played a pivotal role in the largest Reg A offerings in history, and built a proprietary methodology spanning a 920-point diagnostic, 22 behavioral archetypes, and a four-stage advisory arc.
He is the author of The Dysfunctional Family Office. Three more books are in development.
Kris operates from Leadville, Colorado, where he lives and trains at altitude as a competitive endurance athlete, post-bilateral joint replacement.
Harvard Business School Executive Program. Wharton Family Wealth Management. Fellow, York University (UK). Certified Exit Advisor.
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