In 1914, a man crashed a ship with 27 men in the Antarctic ice, temperatures well below freezing, with limited supplies, 1000s miles from civilization.
Now, It would be reasonable to assume it was all over from the minute they crashed. It would be reasonable to assume that most, if not all of those men died within a few days.
But what happened was anything but reasonable. What happened was extraordinary.
Everything I’ve achieved in life, it would have been unreasonable and unwise to bet on.
I was too young when I started my first business at 13.
Too dyslexic to be a successful student or attend Harvard.
Absolutely crazy to run my first ultramarathon months after a hip and knee replacement.
Too much of a hippy to help multiple companies to come close to 1 billion in market caps.
Don’t listen to the fears, the norms, the shoulds, or have-tos. Be f***ing unreasonable.
And every single one of them lived.
You’ll never know just how much you could have grown, accomplished, or impacted, for yourself and for others.
Be unreasonable.
Meet the Man
Behind the Curtain.
The man behind your growth.
Kris Kluver is a senior strategic advisor, leadership coach, speaker and bestselling author with over 35 years of experience guiding CEOs, Entrepreneurs and leadership teams to achieve extraordinary, often unreasonable, growth. Throughout his career, Kris has successfully led multiple organizations to nearly billion-dollar market caps, drawing on his extensive expertise across industries such as aerospace, pharmaceuticals, AI, and crypto. He played a pivotal role in the largest Reg-A offering in history, showcasing his ability to navigate complex financial landscapes with precision
and insight.
Kris is recognized for his candid, collaborative and empowering style, which has accelerated the careers of over 100 CEOs and transformed underperforming assets into top-performing ventures for private equity, venture capital firms, and family offices.
His deep knowledge as an operator and of entrepreneurial strategy, honed at Harvard Business School and as a fellow at York University in the UK, has resulted in billions in value for hundreds of companies.
As the bestselling author of “The Aspiring Solopreneur” and “The Fable: Life on Your Terms,” Kris shares his guidance and proven strategies for building thriving businesses while maintaining an integrated, fulfilling life. Affectionately known as the “Hippie Capitalist,” Kris uniquely blends rigorous business acumen with a commitment to living adventurously. He is dedicated to empowering fearless leaders to break through their limitations, achieve unparalleled success, and create lives that align with their deepest values.
Embrace life’s adventures
Every day, every event can be an adventure. It all depends on how you look at it. Embrace the adventure.
Fearlessly give first for the betterment of others
It is my obligation to show up to every session I have 100% prepared to get fired. To be fearless in calling things out that people not want to hear but need to hear. Direct but with compassion.
Always be curious, always learning
There is something to be learned by every interaction, every relationship, every challenge and every success. How can i always be striving to be better.
Live a philosophy of gratitude and abundance
I believe I am the luckiest Cat on the planet, we all are. We have never lived in such amazing abundant times and i could not be more grateful.
Own it
My word and integrity are the only things i can give away. Everything else can be taken. It is my most valuable asset.
“I only want to work with people I know I can help. If you feel I’m not helping you, that you’re not receiving at least a 10x return on your investment, you should fire me. I’ve been around enough to have my motivations be firmly grounded in impact and how I can help. That’s what matters to me.”
Trusted Advisor of:
Working with Kris has been a game-changer, not just for me but for my whole company. It’s not every day you get advice that ends up being worth $50M, but that’s exactly what happened with Kris. Beyond the big financial wins, Kris has a knack for suiding you through the milty-gritty of running a tech company. Like when we were hiring our Director of Sales-his idea…
CEO Exodus Movement
While my own personal and professional journey has largely been centered on continuous growth and improvement, the value and impact of coaching is an undeniable responsibility for yourself and those you lead. Having engaged with Kris Kluver, he has been a strong and effective advisor as our company moves to manage change, foster a culture of accountability and high performance, and sustain momentum during a high growth environment more effectively.
CEO, JAVARA
Kris is engaging and thoughtful, and his guidance sparked a way of interacting that has helped our organization become more productive. We’ve undergone considerable growth, and Kris has established a structure that is helping us scale up sustainably by instilling accountability. We reassessed our values, created new 1-, 3-, and 10-year plans, and have enhanced our marketing strategy. Kris has helped us become a more finely-tuned group with clear priorities and objectives.
Owner, Meridian Clinical Research
As a successful leader with more than 30 years of experience running $1B class efforts, I was skeptical that Kris could offer additional tools and approaches that I was not already aware of. Thankfully, I was proven wrong as his approaches for setting up an organization and creating a successful accountability structure have re-energized me and been a key part of my leadership success.
As I take on new challenges, I will definitely be looking to partner with Kris and his team as I am now an evangelist of his approach.
Senior Director, Space and Mission System, BAE System, Inc
Kris has been a phenomenal facilitator, and we have zero intention to try and do this on our own; I believe it’s imperative to have a 3rd party pushing us all – me included. We run into a number of shops that say they are “doing Traction”, but they are really bastardizing the process by doing such things as adding yellow to their scorecards or not running true 110 meetings.
Process only works when it is followed – we are diligent about following the Traction process and
it works!
President and CEO, Tigerpaw
Kris was helpful in navigating our leadership team through our exploration and orientation to EOS and then walked us through the implementation process. He helped us tackle challenging issues, improve candor among team members, and adapt to the EOS model.
President & CEO,
University of Nebraska Foundation
Extraordinary Lives in the Unreasonable…